Jammu, Oct 11th, 2025: Jammu Motor Vehicles LLP (an Authorised Dealership of MAHINDRA & MAHINDRA) at B C Road, Rehari, Jammu, today introduced the New Bolero range. The price for the new Bolero starts at ₹ 7.99 Lakh (ex-showroom), and the newly introduced top-end B8 variant is priced at ₹ 9.69 Lakh (ex-showroom). The new Bolero Neo starts at ₹8.49 Lakh (ex-showroom), with the top-end variant, N11, priced at ₹9.99 Lakh (ex-showroom). With this launch, the Bolero range continues to uphold its iconic appeal with refined aesthetics, enhanced comfort, and modern features The vehicle was unveiled by Mr Shiv Kumar Sharma, Hon’ble Deputy Inspector General (DIG) of the Jammu-Samba-Kathua, in the presence of Sh Swatantar Aggarwal-Chairman of Aggarwal Group, Mr Vineet Aggarwal, Mr Nitin Aggarwal, other Directors & Family members of Aggarwal Group along with dignitaries from prestigious Banks, NBFCs, Customers and Staff Members of Jammu Motor Vehicles LLP
Speaking on the occasion, Mr Vineet Aggarwal, Managing Partner, Jammu Motor Vehicles LLP, said, “With a legacy of 25 years and over 16 Lakh satisfied customers, the Bolero remains a versatile SUV. It excels at navigating diverse terrains, from bustling city streets to rugged rural landscapes, offering exceptional adaptability and value. Building on this enduring legacy, the new Bolero range has been thoughtfully designed to meet the aspirations of a dynamic and rapidly evolving New India. With a perfect blend of toughness, contemporary styling, enhanced comfort, and modern features, the new Bolero and Bolero Neo deliver a powerful SUV experience that shines equally in urban environments and challenging terrains.
New Bolero
The New Bolero blends bold design, modern features, and enhanced comfort while staying true to its authentic toughness. With a new bold grille, fog lamps, and diamond-cut alloy wheels, the Bolero stands as India’s tough and reliable SUV. Bolder and more stylish, it is ideal for those who value a rugged vehicle with comfort and reliability. Bolero remains the trusted choice for rural youth, entrepreneurs, and families, symbolizing achievement and pride.
Inside, the Bolero offers a new 17.8 cm touchscreen infotainment & music system, steering-mounted controls, and leatherette upholstery with enhanced seat comfort. The advanced ride & handling tech – RideFlo – delivers enhanced stability & control, with improved suspension architecture, engineered for any terrain. The Bolero’s core DNA remains unchanged and uncompromised, powered by the mHAWK75 engine delivering power of 55.9 kW and 210 Nm torque, with body-on-frame construction. New colour option includes Stealth Black, along with existing Diamond White, DSAT Silver, and Rocky Beige.
New Bolero Neo
The New Bolero Neo combines iconic toughness with urban sophistication and is suitable for customers who seek a bold and practical vehicle that offers modern comfort and capability. The sleek new grille with striking horizontal accents and dark metallic grey R16 alloy wheels set the Bolero Neo apart. It features two new interior theme options – Lunar Grey and Mocha Brown – enhancing the overall aesthetic. Bolero Neo caters to youthful, ambitious urban and semi-urban buyers seeking advanced technology, contemporary styling, and enhanced comfort, while upholding the rugged DNA of Bolero.
Comfort is prioritised with leatherette upholstery and enhanced seat ergonomics. The 22.8 cm infotainment system is complemented with a rear-view camera and a USB-C-type charging port. The advanced ride & handling tech – RideFlo – along with MTV-CL and Frequency Dependent Damping (FDD) ensure smooth rides even on tough roads, with enhanced steering feedback, precision handling, and improved brake dynamics. Powered by the mHAWK100 engine delivering power of 73.5 kW and 260 Nm torque, the Bolero Neo includes cruise control and Multi-Terrain Technology (MTT) for enhanced traction over broken roads through a locking differential. New colours include Jeans Blue and Concrete Grey, and three dual-tone options, along with existing Diamond White, Stealth Black, Pearl White, and Rocky Beige.
Mr Vineet Aggarwal further said, “Jammu Motor Mahindra has a wide range of Mahindra Vehicles & Network across Jammu province by way of having Showrooms at B C Road Rehari, Kunjwani, Poonch, Reasi, Banihal and Kishtwar, offering a complete range of Premium & Personal SUVs like New Thar, Thar Roxx, SCORPIO-N, XUV 7OO, SCORPIO CLASSIC, BOLERO Neo and BEV vehicles XEV 9E and BE6 in their different variants along with the facility of In-House Finance & Exchange of Used Cars to Customers”.
Going further, Mr Vineet Aggarwal stated that Jammu Motor Mahindra has established its active presence in the Commercial Vehicles Segment as well by having its Showrooms in Greater Kailash, Mishriwala, Poonch, Reasi, and Kishtwar, presenting vehicles like Bolero Pick up, Maxx Pick up, Bolero Camper, and Veero. Jammu Motor Mahindra also offers Last Mile Mobility Vehicles like Treo Plus Auto, Alfa Load, Jeeto, and Treo Auto, etc., at its showrooms at Greater Kailash, Digiana, Poonch & Kishtwar. He continued, “Jammu Motor Mahindra has its state-of-the-art Workshop and Bodyshop with professionally trained manpower and high-tech diagnostic and repair equipment at Lane No. 12, Industrial Area, Gangyal, Jammu to provide the best possible services to customers.”
The Chief Guest, Mr Shiv Kumar Sharma, Hon’ble Deputy Inspector General (DIG) of the Jammu-Samba-Kathua, spoke on the occasion and said, “I am honored to be a part of this momentous occasion, the launch of the new Bolero and Bolero Neo. Today, we gather to witness the unveiling of two exceptional vehicles that embody the spirit of adventure, toughness, and innovation. The new Bolero range is a testament to Mahindra’s commitment to delivering powerful and reliable vehicles that meet the evolving needs of customers. With its bold design, enhanced comfort, and modern features, the Bolero and Bolero Neo are poised to redefine the SUV experience. I would like to congratulate the entire Mahindra Team for their tireless efforts in bringing these incredible vehicles to life. Your dedication and passion are truly commendable. To valued customers, I would like to say that the new Bolero and Bolero Neo are more than just vehicles – they are a symbol of freedom, adventure, and the joy of driving. I hope you will experience the thrill of driving these exceptional vehicles and create unforgettable memories. Thank you, and I wish the Jammu Mahindra Team continued success.”
While concluding the function, Mr Nitin Aggarwal, Partner of Jammu Motor Mahindra, thanked the Chief Guest and all distinguished guests for gracing the occasion with their presence. He also assured that Jammu Motor Mahindra strives hard to serve its customers and makes every possible effort to provide the best services at all times it remains.
